Q&A

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1. Detail three items you debated on producing before selecting your produced item. -There were not many other items discussed; simply brainstorming and other improvements or ideas to finalize the UVU. We had a tentative idea from Jacob involving euthanasia by chocolate. That was quickly eliminated from our discussion.

2. Does your product have demand in an age of abundance? -Yes; in this day and age, the more applications and the easier touch for communication is nearly an obsession. If anyone sparks even the slightest interest in the UVU, others will gain interest and it will spread dramatically. We look to create a bandwagon effect that will allow our invention to gain some real steam in the economic world.

3. What is the competition for your product? How will you win the market for your product? -The main competition will come from major cell phone companies that don’t agree to include the app in their cell phone plans. Thus, creating desire from their clientele to branch off and pay another company for use of the application.

4. Explain how, if you project fails, it is a “big mistake”. - If this proposal doesn’t take off, the major big mistake will come years later. Aside from the money spent and labor done to get this project off the ground, chances are a larger company will take over the idea and remarket the application. Therefore, all of our prior efforts will have no benefit to our company, but only allowing others to take off with the ideas.

5. How will you design your packaging? How will a story play a part in the advertisement of your product? -The design of our package will be determined collectively by our team and the supporting cell phone provider. The story of how necessary it the UVU will be in daily life will play a big role; appealing to both teens, parents, and in the business life. The actual design of the app itself that appears on the individual’s phone will essentially be a collage of phones in the background with “U VU” as the main focal point.

6. Create a prototype of your product (it can be a descriptive graphic). -Because the UVU is downloaded electronically, a prototype is not physically graspable. However, the marketing slogan is posted on the home page. We will also attempt to create a visual of the app home screen itself.

7. How will you produce your product? -We will team with leading cell phone engineers, and in that partnership, they will get a part of the profit while we obtain most of the selling rights.

8. How will you advertise? Who are you marketing your product for? Why? - Mainly commercials and television programming. It would be idealistically appealing from the age group of teenagers, major business companies, or simply the average family. We’re targeting all major age groups because of the fact if one person has the app; everyone will have the app or at least desire it.

9. What stores will you approach with your product? - Major, and minor cell phone companies like Verizon Wireless, AT&T, etc in time will offer telephone plans with the UVU application.

10. How much will your product cost to make per parcel? This includes cost of materials, production, and shipping. For how much will you sell your product? What will the price be? What is your profit margin per item? -The approximate price to create this product would be $16,000. This includes software, training, labor and conferences. This would also be the only main fee, because from there it is simply downloaded. Prices will most likely vary between cell phone providers. The basis is an $80 fee for a two year unlimited use of the application or the choice of a $4 per month unlimited usage fee also for the two year span (or however long the user permits). Per month, our company would receive a half profit of the price. Also, our company would retain manufacturing and production rights.